Google Wordplay


Big cities boast culturally diverse neighborhoods, but langage barriers often prevent any real cross-cultural connection among them. Instead of encouraging dominant languages to solve lack of understanding, let's listen to as many languages as possible. By teaching unique words from different languages  every day, Google WordPlay will help us look beyond our differences and towards the emotions that unite us all.

Copywriter: Lauren Doerr
Co-designer: Stephanie Morgan

litost (CZECH): a state of torment due to the sight of one's own misery

kilig (TAGOLOG): a feeling of excitiement due to a romantic situation

kaapshljmurslis (LATVIAN): the horrible feeling of being cramped on public transportation

gigil (FILIPINO): the urge to pinch or squeeze something irresistibly cute