shoppable-1

2021

Target Brand

A dynamic out of home brand campaign showcasing affordable essentials and celebrating diverse businesses owners. Distinct yet compatible design systems were developed to communicate two different messages, one focusing on affordability and the other on assortment.

Modularity was key due to the diversity of deliverables, which included a shoppable mural and a wide variety of digital executions.

shoppable_street_1
wwvm-1
oculus_dolls-transformed
tgt_core_2021_ease-1
tgt_core_2021_ease-2
tgt_core_2021_ease-13
tgt_core_2021_ease-14
oculus_doux-transformed
oculus_logo-transformed

CREDITS
Agency: Mother NY
Creatives: Bonnie Lumley, Paul Boupha
Designer: Josiah Werning

I'd love to connect with you. You can reach me at manyaswick@gmail.com and/or @manyaswick.

© Manya Swick