2022
Target brand
An inclusive brand campaign embracing graphic art direction and bold typography.
Simple sets allowed for dynamic type to be intentionally integrated into footage. Grids are used across multiple spots to show diversity of product and people. Patterns inspired by products and packging are brought to life through rythmic animations.
CREDITS
Agency: Mother NY
Director: Lacey
ACDs: Loi Ramos, Abigail Harris Shea
Designers: Josiah Werning, Gonzalo Donoso