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Target Holiday 2020

A design system for Target’s 2020 holiday campaign.

For Target, the holiday season is special enough to deserve its own look and feel. By the end of 2020 everyone was in need of some shimmer. Glitter served as inspiration for this year's design system.

The styleguide included a seasonal color palette, custom glitter patterns, a graphic page curl and animation guidelines for broadcast TV and digital media.

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color_palette

color palette

type

helvetica for target bold

Custom Glitter Swatches 
red_glitter_flat

red glitter swatch

red_glitter_palette

red glitter color palette

green_glitter_flat

green glitter swatch

green_glitter_palette

green glitter color palette

good_deal_green
good_deal_red_4
Page Curl
curl_grid
curl_grid_2
red_curl_1
outside
red_border_2
red_curl_1
green_border_1
green_curl_3

CREDITS
Designers: Josiah Werning, Gonzalo Donoso
Promo Animation: Hornet

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