A design system for Target’s 2020 holiday campaign.
For Target, the holiday season is special enough to deserve its own look and feel. Glitter served as inspiration for this year's design system, as it was 2020 and everyone was in need of some shimmer.
The styleguide included a seasonal color palette, custom glitter patterns, a graphic page curl and animation guidelines for broadcast TV and digital media.
helvetica for target bold
red glitter swatch
red glitter color palette
green glitter swatch
green glitter color palette
Agency: Mother NY
Designers: Josiah Werning, Gonzalo Donoso
Promo Animation: Hornet