Target Holiday 2020
A design system for Target’s 2020 holiday campaign.
For Target, the holiday season is special enough to deserve its own look and feel. By the end of 2020 everyone was in need of some shimmer. Glitter served as inspiration for this year's design system.
The styleguide included a seasonal color palette, custom glitter patterns, a graphic page curl and animation guidelines for broadcast TV and digital media.
color palette
helvetica for target bold
Custom Glitter Swatches
red glitter swatch
red glitter color palette
green glitter swatch
green glitter color palette
Page Curl
